Hello Pernille K Andersson...

 - Great! It is interesting that someone else has looked into my work. Now I finally get an idea of how my work is perceived.
What is your Licentiate thesis about?
- It is about how music affects customers in the store and how customers are affected by a sales associate who is personal in the meeting with the customer.

Can you tell us about your results? 
- The results show that music affects the customer so that we buy more when music is played in the store. Another result is that it is not always beneficial to be personal in a meeting with a client or customer.

What will you focus on in your future work?
- I will continue studying the effects of being personal in customer meetings. There are still a need for more studies in the area when, for example, there are differences depending on the profession and variations of how personal you are.

The seminar took place at Karlstad University on January 25th. Magnus Söderlund, Professor at Stockholm School of Economics, was the opponent.
Read the abstract here.
For more information please contact Pernille K Andersson.