Hello Per Kristensson...

…Professor in Consumer Psychology and Innovation at CTF. You are going to Arizona State University, USA at the end of this month. What are you going to do there?

- I am going to spend four months as a guest researcher at the Center for Service Leadership. I will meet and work with the Professors Mary Jo Bitner and Amy Ostrom.

Why have you chosen to go there?
- Through CTF I have well established contacts there and I have also visited the University earlier for shorter periods. The University resembles Karlstad University, which means that I can bring some important lessons with me home. Last but not least, their research on how to create services that have positive consequences for a sustainable society is very well developed.
What will you be researching?
- I will continue to work on my research on how we can develop services that contribute to a more sustainable society. I am especially interested in strategies that facilitate behavior change, for example, how we can get people to act in a more environmentally friendly way, control their weight, start studying and so on.
Good Luck!