CTF hosted the FMM20142014-07-04
June 16-19 CTF hosted the FMM2014 in Karlstad, Sweden. This 4th Fourm FMM14 built on the foundations of the previous forums, and was co-chaired by professors Bo Edvardsson and Anders Gustafsson, CTF, together with the fathers of service-dominant logic; professors Robert F. Lusch, University of Arizona, and Stephen L. Vargo, University of Hawaii.
The purpose of the Forum is to advance the development of service-dominant (S-D) Logic by focusing on foundational issues related to markets and marketing and exploring the cross-disciplinary foundations of S-D logic. Building on previous FMM themes including co-creation, resource integration, effectual logic, markets and practices, service systems, complex systems, and value, values, symbols, and outcomes, FMM14 focused on three themes:
1. Institutions and Institutional logics
2. Service eco-systems
3. Service innovation
The format of the Forum built on the FMM12 experience from working in breakout groups in order to identify key learning’s from, and providing research agendas for each of the themes. FMM14 will develop this format further with the aim of producing papers for a special issue of Journal of Business Research (JBR). The participants came from eleven different countries and many new ideas were discussed and plans made for how to continue the development of these ideas in to publishable papers and joint research projects.
For more information, please visit ctf.kau.se/fmm2014.
Forum on Markets and Marketing (FMM08), University of New South Wales, December 2008
2nd Forum (FMM10), University of Cambridge, September 2010
3rd Forum (FMM12), University of Auckland Business School