Digital transformation and tourism

Link to: The Academy for smart Specialisation
This pilot study investigates digital development and consumer-oriented content in the tourism industry. The aim is to develop methods and ideas on how a destination can enrich and enhance the tourist experience through digital means, and in addition, to investigate what it would take for the Värmland tourism industry to reach such a goal. The study has an inherent critical approach. The object to be digitised must be locally anchored and encompassing more than the traditional perspectives. A further aspect to consider is that there is a great deal of information about men and men’s existence, but not as much about the daily lives of women and children in history. The researchers will also take a closer look at how the history of the importance of a place can be narrated in relation to present reality. Why is a place important today? The overarching purpose of the study is to provide a base for a major, multi-year project for developing the results. 

Project leader: Lotta Braunerhielm, senior lecturer in human geography, lotta.braunerhielm@kau.se

Funded by: Region Värmland and Karlstad University through the Academy of Smart Specialisation
Project period: 2016-2019.