Disputation i medie- och kommunikationsvetenskap
Jessica Edlom försvarar sin doktorsavhandling i medie- och kommuniationsvetenskap "Show me love: fan engagement as imperative and lever in strategic communication practices within the music industry"
En kort beskrivning av boken (från baksidestexten):
For the music industry, audiences’ engagement around music artists is central to building and communicating artist brands. Currently, we are witnessing new communication approaches to track, foster and commodify audience engagement, partly via data-driven processes. This thesis studies how the music industry’s strategic communication practices interplay with and steer audience and fan engagement.
The thesis applies qualitative and ethnographic approaches and socio-cultural perspectives. Drawing on practice and structuration theory, critical questions are asked about the social consequences of communication engagement and an engagement imperative – for both individuals and organisations. Results indicate that the contemporary, digitalised music industry demands communication practices that are at the same time strategic, professionalised, emergent, agile and co-creative. The study highlights implications of such practices, in terms of changing professional competences, ethics and power relations that support and are (re-) produced through the engagement imperative. In sum, the thesis is aimed at extending our understanding of how strategic communication practices respond to, and change in, a seemingly liquid, yet at the same time carefully orchestrated, communicative context.
Händelsen är öppen för allmänheten.
- Lee Edwards, opponent, professor, London School of Economics
- Magnus Fredriksson, betygsnämnd, professor, Göteborgs universitet
- Cecilia Cassinger, betygsnämnd, docent, Lunds universitet
- Erik Wästlund, betygsnämnd, docent, Karlstads universitet
- Åsa Nilsson
Telefon: 054-700 1447