Seminar on Innovation with Katrin Eling

Welcome to a seminar with Assistant Professor Katrin Eling from the Innovation, Technology Entrepreneurship & Marketing (ITEM) Group at Eindhoven University of Technology  (TU/e). Katrin will talk about her research and the current meta-analysis of the front end innovation field.

RESEARCH PROFILE

Dr.ir. Katrin Eling is an Assistant Professor of New Product Development in the Innovation, Technology Entrepreneurship & Marketing (ITEM) Group at Eindhoven University of Technology  (TU/e). Her key areas of expertise include creativity and innovation, new product development and, innovation management.  Katrin's research focuses on the effective and efficient management of the so-called 'front end' of new product development with a special interest in the management of the creative process, decision making during the creative process, customer research and involvement, and the management of both the individuals and the teams that execute this messy 'getting-started' phase of the new product development process. Her dissertation research has challenged the utility of two established new product development principles for successful front-end management.  

Recently published papers

”Measuring the Knowns to Manage the Unknown: How to Choose the Gate Timing Strategy in NPD Projects”. K Van Oorschot, K Eling, F Langerak. Journal of Product Innovation Management 35 (2), 164-183.

”Managing the Front End of Innovation—Less Fuzzy, Yet Still Not Fully Understood”. K Eling, C Herstatt. Journal of Product Innovation Management 34 (6), 864-874.

”Consistency Matters in Formally Selecting Incremental and Radical New Product Ideas for Advancement”. K Eling, A Griffin, F Langerak. Journal of Product Innovation Management 33 (S1), 20-33.

”The Performance Effects of Combining Rationality and Intuition in Making Early New Product Idea Evaluation Decisions”. K Eling, F Langerak, A Griffin. Creativity and Innovation Management 24 (3), 464-477.