Communication and Trademark

The course provides insights into trademark design and the different phases of the communication process. Students are offered the opportunity to use theoretical and methodological tools to practise their ability to analyse, evaluate, perform, and assess communication work and communication efforts. Real and fictive cases of strategic communication and communication planning constitute a central part of instruction and examination. The theoretical and practical content covered in the course is related to the current media landscape, including for instance social and traditional media as platforms for the communication work of music businesses.

Instruction is mainly in the form of lectures, seminars, and workshops.

Progressive specialisation: G1F (has less than 60 credits in first‐cycle course/s as entry requirements)

Education level: Undergraduate level

Admission requirements: LJGE11 Entrepreneurship in the music business, 7.5 ECTS credits, or equivalent

Selection:

Selection is usually based on your grade point average from upper secondary school or the number of credit points from previous university studies, or both.

This course is included in the following programme

• Music Production Programme (studied during year 2)