Technological developments have made it easier to invade our privacy. Yet technology can also be used to protect privacy. Privacy by design is a methodology that aims to incorporate privacy in the system development cycle from the very start. Careful design makes it possible to make the services that we use in our daily life much more privacy friendly.
In this talk I will show how, using concrete examples, thus debunking several privacy myths, like "we are not collecting personal data", "we always need to know who you are" and "privacy is hard". We will in particular discuss certain promising privacy enhancing technologies.
