Marketing and communication in tourism studies7.5 ECTS credits
The course is based on lectures and specific examples of destination marketing. The emphasis is on how place identity and image are developed and how different symbols can be used to build and market tourism. Students are introduced to the concepts and tools of marketing in theory and practice with a focus on service and tourism activities. Students develop skills in analysing how places and tourism attractions are emphasised in the form of image and text, and produce a communication plan for a destination. Ethical and sustainability issues in tourism marketing are included.
Progressive specialisation: G1N (has only upper‐secondary level entry requirements)
Education level: Undergraduate level
Admission requirements: General admission requirements
Selection is usually based on your grade point average from upper secondary school or the number of credit points from previous university studies, or both.
This course is included in the following programme
- Tourism Programme (studied during year 1)