Media Audiences in the Digital Age

The course deals with theoretical perspectives on media audiences with an emphasis on the transition from analogue to networked digital media. The focus is on the interplay between the technical development of audience measurement and the re-conceptualisation of audiences as engaged and interacting users. Furthermore, novel approaches to audience measurement in data analysis are discussed, including spatial aspects and locative media. During the course, concepts such as collaborative media, participatory culture, and convergence are introduced and contrasted with theories dealing with audiences and the public sphere from different perspectives. Instruction is in the form of lectures, seminars, and individual/group assignments.

Progressive specialisation: G1N (has only upper‐secondary level entry requirements)

Education level: Undergraduate level

Admission requirements: Registered for MKGA02 Introduction to Media and Communication Studies 15 ECTS cr, MKGA03 Text, Communication and Organisation 15 ECTS cr, or equivalent.

Selection:

Selection is usually based on your grade point average from upper secondary school or the number of credit points from previous university studies, or both.

This course is included in the following programme

• Media and Communication: Digital Media and Analysis (studied during year 1)