Understanding Customer Experience

The course centres on analytical work related to customer experience and introduces concepts and theories that can be used for this purpose. The course comprises four components:
1) Psychological aspects of customer experience
2) Customer affect
3) Customer interaction
4) Customer experience space

The course allows for a very flexible and individual design in terms of content as well as pace of study. It builds on short and prerecorded video lectures. Students actively participate in creating course content by sharing their experiences in the field and through netbased discussions on content chosen by the students. Students are expected to work independently, read the literature continuously and actively and reflectively take part in discussions, seminars and presentations.

The course is also available as open online course.

Progressive specialisation: A1N (has only first‐cycle course/s as entry requirements)

Education level: Master's level

Admission requirements: - Completed undergraduate courses of at least 60 ECTS cr or equivalent (e.g. work experience) - Three years of work experience - Upper secondary school level Swedish 3 or B, Swedish as a second language 3 or B, or equivalent, and English 6 if the course is taught in Swedish. If the course is taught in English, Swedish is not a requirement but upper secondary English 6 or B, or equivalent is.

Selection:

Selection is usually based on your grade point average from upper secondary school or the number of credit points from previous university studies, or both.