Business-to-business marketing

The aim of the course is to provide both in-depth and broad knowledge of industrial marketing. The course focuses on theoretical perspectives and applications of them in practice. Areas covered in the course include the sustainable strategic work of businesses, the handling of changes in industrial markets, and ways of analysing industrial markets from a number of different perspectives. The course treats theories and models of business relations, relationship management, sales, and sustainability from the perspective of marketing.

The course requires independent study, continuous reading, and active and considered participation in seminars and presentations.

Progressive specialisation: A1N (has only first‐cycle course/s as entry requirements)

Education level: Master's level

Admission requirements: 90 ECTS credits in Business Administration, including at least 30 ECTS credits at the G2F level or higher, or a Master of Science in Industrial Engineering and Management (75 ECTS credits), including IEGA05 Industrial marketing (7.5 ECTS credits), IEGA06 Industrial organisation (7.5 ECTS credits), IEGA07 Industrial management accounting (7.5 ECTS credits), and IEGA09 Corporate finance (7.5 ECTS credits), and at least 15 ECTS credits at the G2F level or higher, including some of the courses IEGC01 Sales management (7.5 ECTS credits), IEGC02 Entrepreneurship (7.5 ECTS credits), IEAD01 Quality management and CSR (7.5 ECTS credits), IEAD02 Industrial transformation (7.5 ECTS credits), IEAD03 Innovation management (7.5 ECTS credits), IEAD04 Service management for engineers (7.5 ECTS credits), IEAD06 Idea management in the front end of innovation (7.5 ECTS credits), or IEAD08 Servitisation for engineers (7.5 ECTS credits), and upper secondary level English 6, or equivalent

Selection:

Selection is usually based on your grade point average from upper secondary school or the number of credit points from previous university studies, or both.

This course is included in the following programme

• Programme in Business and Economics (studied during year 4)
• Master Programme in Marketing: Master (studied during year 1)