Business Marketing

The course treats different aspects on the business to business marketing. There are modules about supply chain management, customer relationships, e-commerce, the assessing of market opportunities, innovation and product/service development, business marketing strategies, branding, service infusion in manufacturing, pricing and market communication.

Progressive specialisation: A1N (has only first‐cycle course/s as entry requirements)

Education level: Master's level

Admission requirements: Business Administration 90 ECTS cr, including at least 30 ECTS cr at G2F-level or higher. Upper Secondary English 6, English B, or equivalent.

Selection:

Selection is usually based on your grade point average from upper secondary school or the number of credit points from previous university studies, or both.

This course is included in the following programme

• Programme in Business and Economics (studied during year 4)
• Master Programme in Business Administration: Marketing (studied during year 1)
• Master Programme in Marketing: Continuation Master (studied during year 1)
• Master Programme in Marketing: Master (studied during year 1)
• Master Programme in Marketing: Master (studied during year 1)
• Master Programme in Accounting and Control: Master (studied during year 2)
• Master Programme in Service Management: Master (studied during year 2)
• Engineering: Industrial Engineering and Management-Computer Engineering (studied during year 5)
• Engineering: Industrial Engineering and Management (studied during year 5)
• Engineering: Industrial Engineering and Management-Energy and Env. Eng. (studied during year 5)
• Engineering: Industrial Engineering and Management-Chemical Engineering (studied during year 5)
• Engineering: Industrial Engineering and Management-Mechanical Engineering (studied during year 5)