Business Marketing

 
15 ECTS credits
Central concepts and their use in the field of business marketing are discussed, analysed, and applied in the course. Various themes and perspectives on business marketing are discussed and applied through lectures, seminars, textbooks, and scholarly articles. How business markets are constructed and how they can be understood through interaction and network approaches are examples of themes and perspectives covered in the course. Other themes include how different distribution systems can be developed and function in relation to business markets. Other means of competition are also discussed, and an overarching theme concerns how business marketing strategies are developed in a business and adapted to the competition in a certain market.

Progressive specialisation: A1N (has only first‐cycle course/s as entry requirements)
Education level: Master's level
Admission requirements: Business Administration 90 ECTS credits, including at least 30 ECTS credits at the G2F level or higher, and upper secondary level English 6/B, or equivalent
Selection:

Selection is usually based on your grade point average from upper secondary school or the number of credit points from previous university studies, or both.

This course is included in the following programme

More information

  • Start Autumn 2021
  • Mode of study Campus
  • Language English
  • Course code FEAD13
  • Application code KAU-38358
  • Study pace 100% (Day)
  • Study period week 35–44
  • Schedule Show
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