Seminar: Service-Dominant Logic: Theoretical Foundations and Recent Developments

Service-dominant (S-D) logic is an alternative, service-based logic of exchange and value creation that has resonated well with scholars across multiple disciplines. In this seminar, Professor Vargo gives an overview of the theoretical foundations of S-D logic and discusses the implications and future research directions of the major conceptual turns to systems and institutions within the metatheoretical framework of S-D logic.

Presenter: Stephen L. Vargo, University of Hawaii at Manoa, USA.

The seminar is part of a multi-disciplinary seminar series on Service system transformation, in which researchers from different perspectives and approaches within service research will illuminate the research area. The seminars will focus on global societal challenges and how transformation within social systems works. The series consists of five seminars.