Seminar: Co-creating programs to deliver positive community change
Seminar series organized by CTF, Service Research Center at Karlstad University
CTF invites you to a seminar with Professor Sharyn Rundle-Thiele, Griffith University, Australia.
"Co-creating programs to deliver positive community change"
Behavioural change continues to be dominated by education and policy actions, both of which alienate sections of the community. In contrast, social marketing centres program design, implementation and evaluation on community. Sharyn will share Social Marketing @ Griffith’s process and outline the key role co-design and other research techniques have in the design and delivery of programs that deliver changes in the communities served.
Professor Sharyn Rundle-Thiele leads Social Marketing @ Griffith, a team of 38 people delivering behaviour change. Drawing on her commercial marketing background Sharyn’s research focuses on applying marketing tools and techniques to change behaviour for the benefit of society. She is currently working on projects delivering changes to the environment, people’s health and for the greater social good. Selected current projects include changing adolescent attitudes towards drinking alcohol (see www.blurredminds.com.au), farming practice change, preventing koala deaths (see www.leaveit.com.au), increasing healthy eating and many more. Research partners in 2018 include Defence Science and Technology Organisation, Australian Defence Force, Queensland Catholic Education Commission, Redland City Council, Department of Environment and Science and more. Sharyn’s research is published in more than 120 books, book chapters and journal papers.
For more information
PhD Jenny Karlsson, CTF, +46 54 700 2516, firstname.lastname@example.org
No pre-registration needed.