CTF seminar: Professor Anita Zehrer
Welcome to a CTF seminar with Professor Anita Zehrer, Management Center Innsbruck and University of Canberra. Anita will hold a seminar on the topic of Service Innovation and Digitalization in Small and Family Businesses.
Place: 12A226
Title: Service Innovation and Digitalization in Small Family Businesses
Small family firms are faced with deficits in strategic orientation and innovation. Anita will present on service innovation in small family businesses with specific focus on challenges and requirements related to the business transformation (e.g., succession planning, digitalization, innovation). She will show how service design can help to break highly institutionalized roles and structures within family businesses and present examples from the application of Experience Fellow in collaboration with More than Metrics (https://www.morethanmetrics.com/) in Austria.
Anita Zehrer graduated from Innsbruck University, Austria with a PhD in Social Sciences and received her Habilitation at the Catholic University of Eichstaett-Ingolstadt, Germany. Currently she is Professor and Head of the Family Business Center at the Management Center Innsbruck (MCI) as well as Adjunct Professor at the University of Canberra, Australia. From 2007-2015 she was Deputy Head of the tourism bachelor and master programs. She serves as Vice-President of the German Association for Tourism Research (DGT). From 2014 to 2017 she was Member of the Tourism Advisory Board of the Federal Ministry of Foreign Affairs and Energy, Germany, from 2016 to 2017 she was tourism expert at the Committee of Regions at the European Union. Her research interests are diverse and include consumer behaviour in tourism, service experiences and service design, social media in tourism, entrepreneurship and leadership in tourism, family business management in tourism, epistemology in tourism and tourism education. Zehrer currently serves on several Editorial Boards such as the Journal of Travel Research, Journal of Vacation Marketing, Tourism Analysis and is reviewer for a range of tourism, hospitality and management journals.