CTF Seminar: The art of making results sing theoretically

Welcome to a CTF research seminar with Bernard Cova, Professor at Kedge Business School, Marseille, France. Bernard will discuss and give examples of how theorization of qualitative research in marketing can look like a mountain road rather than being straight and even. 

Date: September 12
Time: 13.00 – 14.00 
Place: 11A316