Business by Web and Web Analytics (7.5 ECTS credits)
The core of the course is a seminar series with seminar leaders from industry and academia. Different approaches to doing business by web are discussed in the seminars. Each student will write several short reports on the topics discussed in the seminars: one on web usability, one on web analysis based on traffic data from a sample web site, and one on marketing in relation to digital media.
The course is arranged by the departments of Information Systems and Business Administration. During the course, guest lecturers or visits to local enterprises with international focus will take place.
The course is arranged by the departments of Information Systems and Business Administration. During the course, guest lecturers or visits to local enterprises with international focus will take place.
- Education level: Undergraduate level
- Progressive specialisation: G1N (has only upperâsecondary level entry requirements) More about Progressive specialization.
- Admission requirements: General admission requirements. Upper secondary English B or equivalent.
- Selection: Selection is usually based on your grade point average from upper secondary school or the number of credit points from previous university studies, or both.
The course begins:
| Term | Mode of study | Type of course | Application** | |
| Autumn -13 | Campus | 50%, day |
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* The literature list may change before the start of the course.
** The online application service at antagning.se opens about one month before application deadline.
This course is included in the following programme(s):
- Study Programme in IT, Project management and ERP Systems (Year of study: 2)
- Study Programme in Web and Multimedia (Year of study: 3)
